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What will a customer loyalty program do for your business?

  • Motivate new shopping habits and additional purchases because customers receive an additional value with each purchase as well as a warm “Thank You”.

  • Improve your customer’s spending habits by:
    • Moving customers through your menu to try new items (cross-sell)
    • Increase the average sale by rewarding customers for hosting special events in your establishment ("up-sell")
  • Differentiate your business from your competitors

  • Promote customer retention with a customized card that becomes a mini ad for your business

  • Eliminate discounts on products the customer would normal purchase.

  • Change an infrequent customer’s shopping pattern

  • Adds a platform to track purchase behavior and target future offers based on:
    • Recency (when did your customer last visit)
    • Frequency (how often does your customer visit)
    • Monetary amount (how much does your customer spend)
  • Gives your staff an exciting new product to offer.

  • Increase your chances for future sales growth

What do you need to do to Enroll your customers

  • Educate customers to the program's benefits and have your customer complete the Member Profile
  • Assure the customer of the absolute privacy and security of their information.
  • Remind the customer of the immediate enrollment benefits as their sale is rung up.
  • Activate and Present the Membership Card, Program Overview and Data Security and Privacy Policy.
  • Thank and remind them to watch their e-mail or mail for Loyalty Certificates, coupons, special events, etc.
  • Enter the new member enrollment information into your personalized online registration page.  

  On Every Customer Visit

  • Ask every customer for their Membership Card.

  • If not already a member, explain the benefits and enroll them.
  • Swipe their Membership Card through the data collection terminal and record their purchase.
  • Enter any redeemed coupons or special event rewards.
  • Hand your customer their Card and thank them for being a Member.

  mIQro Card™ at work for you behind the scenes:

  • Your data is collected as each transaction is processed.
  • Cards have no value until they are activated and cards can be replaced unlike paper based programs.
  • Easy to use and require no special training or capability to use.
  • Web reports are available to you and your customer by 10:00 a.m. central time each morning.
  • Coupons and special event solicitations are e-mailed or mailed on a schedule you determine.
  • Trigger emails are delivered based on specific consumer behavior or events (Half-Way Reward, Almost There Reward, Half-Birthday, Birthday, Etc)
  • A Welcome/Thank You communication is sent immediately upon activation of the card.
  • Special promotion announcement are sent as you determine.
  • Customer Intelligence reports are available on demand
  • Marketing assistance and coaching is available as you desire it.
  • mIQro Card provides:
    • Card Design Assistance & Production
    • Card Carrier Design & Production
    • Database Management
    • Card Activation, Value Assignments, Tracking & Redemption
    • Comprehensive Back Office Reporting
    • Customer Service for both Employees and Consumer


 
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