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What will a customer loyalty program do for your business?
- Motivate new shopping habits and additional purchases because customers receive an additional value with each purchase as well as a warm “Thank You”.
- Improve your customer’s spending habits by:
- Moving customers through your menu to try new items (cross-sell)
- Increase the average sale by rewarding customers for hosting special events in your establishment ("up-sell")
- Differentiate your business from your competitors
- Promote customer retention with a customized card that becomes a mini ad for your business
- Eliminate discounts on products the customer would normal purchase.
- Change an infrequent customer’s shopping pattern
- Adds a platform to track purchase behavior and target future offers based on:
- Recency (when did your customer last visit)
- Frequency (how often does your customer visit)
- Monetary amount (how much does your customer spend)
- Gives your staff an exciting new product to offer.
- Increase your chances for future sales growth
What do you need to do to Enroll your customers
- Educate customers to the program's benefits and have your customer complete the Member Profile
- Assure the customer of the absolute privacy and security of their information.
- Remind the customer of the immediate enrollment benefits as their sale is rung up.
- Activate and Present the Membership Card, Program Overview and Data Security and Privacy Policy.
- Thank and remind them to watch their e-mail or mail for Loyalty Certificates, coupons, special events, etc.
- Enter the new member enrollment information into your personalized online registration page.
On Every Customer Visit
- Ask every customer for their Membership Card.
- If not already a member, explain the benefits and enroll them.
- Swipe their Membership Card through the data collection terminal and record their purchase.
- Enter any redeemed coupons or special event rewards.
- Hand your customer their Card and thank them for being a Member.
mIQro Card™ at work for you behind the scenes:
- Your data is collected as each transaction is processed.
- Cards have no value until they are activated and cards can be replaced unlike paper based programs.
- Easy to use and require no special training or capability to use.
- Web reports are available to you and your customer by 10:00 a.m. central time each morning.
- Coupons and special event solicitations are e-mailed or mailed on a schedule you determine.
- Trigger emails are delivered based on specific consumer behavior or events (Half-Way Reward, Almost There Reward, Half-Birthday, Birthday, Etc)
- A Welcome/Thank You communication is sent immediately upon activation of the card.
- Special promotion announcement are sent as you determine.
- Customer Intelligence reports are available on demand
- Marketing assistance and coaching is available as you desire it.
- mIQro Card provides:
- Card Design Assistance & Production
- Card Carrier Design & Production
- Database Management
- Card Activation, Value Assignments, Tracking & Redemption
- Comprehensive Back Office Reporting
- Customer Service for both Employees and Consumer
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